We all know that we need a good foundation to build a house.  The foundation is the essential element to the structure to follow.

But how often do we stop and think about the foundation of our business?  I have just personally passed the milestone of my first year as a REALTOR.  And I am proud of that and what a great year it has been.  It has caused me to stop and look back at my personal principles of business to see where I have been and hopefully continue to build on these.  I won't bore you with all of those, but just a few are: 

  • HARD WORK (and it has been that!!)
  • NOT BEING AFRAID TO TRY NEW THINGS (like blogging....I can't believe I am doing this!)


Of course, all this doesn't mean anything without the essential ingredient of ATTITUDE & PERSEVERANCE!  I think that is going to be crucial in the coming months. And that is one of the things I love about AR...it is so refreshing to have such a supportive group of resourceful people with resourceful ideas!!!  THANK YOU!

Below is a picture of house that I listed and sold!  It is one of those monumental times that I will always look back on for motivation.  I helped a new builder get Spec Financing when it was really hard to get, I listed the house and sold it before we framed second floor!  I think everyone thought I was nuts...BUT I DID IT! 

720 Finch WayTHANK YOU for taking time out of your busy day to read my thoughts.

And I would sure love to hear from you about YOUR PRINCIPLES OF BUSINESS. That is what makes AR so great!  I have learned so much reading so many of your posts....I thought what the heck, I would give it a try...

PS  Anyone got some resourceful information for the building process...I want to learn more!

Lori Cofer






About the Author: The above piece was provided as a community service by Lori Cofer, a local Pullman WA Real Estate Agent. Lori can be reached via email at loricofer@yahoo.com or by phone at 509-330-0086. Lori is happy to assist you in all your Pullman real estate and Moscow Real Estate needs.  Lori is "Your Pullman WA Real Estate Connection!"

Comment balloon 5 commentsLori Churchill Cofer • October 24 2008 01:50PM


Congratulations on your first year. You bring up some great points and I enjoyed your analogy!


Posted by Jared Wangsgard almost 9 years ago

Lori, Diddo on the Congrats!  Great post and advice, it is hard work! 

Posted by Tony & Darcy Cannon, The C Team (Keller Williams Legacy) almost 9 years ago


Thanks for reading and thanks for the comment on my analogy.


Tony & Darcy:

Thank you as well for the reading and taking the time to comment.

Posted by Lori Churchill Cofer, Realtor - 509-330-0086 - Pullman, WA (Beasley Realty) almost 9 years ago

Lori, Look at your great post.  I think giving superior service to your clients is the key.  I think you can try to train and teach this to folks, but for some reason I think it needs to be in your heart.  People can tell.  Just be true to yourself and clients and you will continue to prosper.

Posted by Audrey June-Forshey, GRI, Gaithersburg, MD (RE/MAX Realty Services) almost 9 years ago


Thanks for your response and your tip.  I agree about superior service.  You are right people can tell.  I know this sounds rather odd, but that is how I view real estate, as a service business.  One day my owner commented I was in sales...boy was I shocked...!  It will always be a service business to me...

Posted by Lori Churchill Cofer, Realtor - 509-330-0086 - Pullman, WA (Beasley Realty) almost 9 years ago

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